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PPC ROAS Calculator

With our PPC ROAS calculator you can forecast your Return On Ad Spend (ROAS) for all your paid advertising. Whether you’re running ads for yourself, or for a client, a successful campaign starts with forecasting your profitability.


Projected Monthly Ad Spend

How much are you looking to spend on Google Ads?

£

Click to Change

£ 500

£50,000


Average CPC

The average Cost Per Click (CPC) you have been charged for by Google. This is dependent on your set of Keywords.

£

Click to Change

£0.10

£50.00


Store Conversion Rate

The percentage of people that purchase a product from your website.

%

Click to Change

1%

100%


Average Order Value

The average amount spent each time a customer places an order on your website.

£

Click to Change

£1

£250

Results

Number of Clicks

4,000


Number of Sales

200


Cost Per Sale

£

10


Expected Revenue

£

8,000


Expected Profit

£

6,000

Return on Ad Spend (ROAS)

400

%

Projected Monthly Ad Spend

How much are you looking to spend on Google Ads?

£

Click to Change

£ 500

£50,000


Average CPC

The average Cost Per Click (CPC) you have been charged for by Google. This is dependent on your set of Keywords.

£

Click to Change

£0.10

£50.00


Google Ads Conversion Rate

The percentage of users that have completed an action on your website such as filling out a form, or clicking the phone call button.

%

Click to Change

1%

100%


Customer Conversion Rate

The percentage of users that bring in revenue from all of the leads you acquire in your business.

%

Click to Change

1%

100%


Potential Value Per Customer

The average value each customer would be worth to your business.

£

Click to Change

£1

£1,000

Results

Number of Clicks

4,000


Number of Leads

200


Number of Customers

50


Expected Revenue

£

8,000


Expected Profit

£

6,000

Google Ads Cost Per Lead

£

10

Pay-Per-Click (PPC)

Our Process of PPC Management

Our process of PPC Advertising is of the highest quality. See below our general steps of onboarding with Google Ads and Bing Ads.

Understanding Your Business
Before we undertake anything, we like to get to know you and your business. Understanding the goals, flaws and quick wins we can accomplish.

Full Audit
We then move on to do a full audit of your account identifying key errors and solutions. If you do not have a Google Ads account, we use this time to do a full deep-dive into your niche.

Conversion Tracking Setup
We then move on to set up full conversion tracking for your business. We track everything from sales, leads, contact submissions, live chat enquiries and email/phone clicks. Our reports only identify HARD conversions such as SALES or LEADS - that's what matters.

Campaign Creation or Restructure
We will move on to create your campaigns to the highest standards to ensure a seamless launch. If you already have an account we would go in and restructure where necessary.

Launch
Once we give ourselves the green light, we will launch your campaigns!

Want to get started?

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Immerse Media is the outsourced resource for PPC, Social Media and Web agencies across the Nation.

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