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How We Drove Explosive Growth for an Ecommerce Company in just 17 Days with PPC.

0203 576 4702

White Label

Ecommerce
Gifting Sector

The Client

The client is a well-established ecommerce company specialising in the corporate gifting sector. They approached our agency to boost their online presence, increase sales, and improve their Return on Ad Spend (ROAS) through a comprehensive Pay-Per-Click (PPC) campaign.

The Challenge

1. Low Conversion Rates: The client was experiencing low conversion rates, resulting in a high cost per conversion.

2. Inefficient ROAS: The existing PPC campaigns were not yielding the desired ROAS, affecting the profitability of the business.

3. Competitive Landscape: The gifting sector is highly competitive, requiring a strategic approach to stand out and capture customer attention.

The Strategy

Our approach involved a comprehensive overhaul of the client’s PPC strategy, focusing on optimising existing campaigns and implementing innovative tactics to drive growth.

1. Thorough Account Audit:
We conducted an in-depth audit of the client’s existing PPC campaigns to identify areas of improvement. We analysed keywords, ad copy, landing pages, and targeting settings to understand what was working and what needed adjustments.

2. Refined Keyword Strategy:
We refined the keyword targeting strategy by focusing on high-intent, long-tail keywords relevant to the client’s products. This helped us attract users who were more likely to convert.

3. Compelling Ad Copy:
We crafted compelling and relevant ad copy variations for each ad group, emphasising unique selling points, discounts, and the brand’s value proposition. This approach helped improve click-through rates and attract qualified traffic.

4. Landing Page Optimisation:
We identified areas for improvement on the client’s landing pages and implemented changes to enhance the user experience, streamline the purchase process, and reduce bounce rates.

5. Bid Optimisation and Audience Targeting:
We utilised advanced bid optimisation techniques and refined audience targeting settings to ensure that the ads were reaching the right users at the right time, maximising the chances of conversion.

The Result

In just 17 days, our strategic PPC campaign delivered outstanding results for the client:

44 More Orders: The revamped campaign led to a significant increase in the number of orders, resulting in 44 more orders compared to the previous period.

148% Increase in Website Sales: The ecommerce company witnessed a remarkable 148% surge in website sales, showcasing the effectiveness of our tailored PPC strategy.

ROAS Boosted by 1.47x: We managed to elevate the client’s ROAS by a staggering 1.47, reaching an impressive 3.04 ROAS. This improvement directly contributed to their profitability and marketing ROI.

Cost Per Conversion Decreased by $44.32: By optimising the campaign elements, we successfully reduced the cost per conversion by a substantial $44.32, enhancing the cost-efficiency of the PPC efforts.

%

Increase in CTR

%

Increase in Sales

DROP in Cost Per Lead

The Conclusion

Through a strategic and data-driven PPC campaign overhaul, we successfully addressed the client’s challenges and achieved remarkable results within a short timeframe.

The combination of refined keyword targeting, compelling ad copy, optimised landing pages, and efficient bid management allowed us to significantly increase orders, sales, ROAS, and reduce the cost per conversion.

This case study underscores our agency’s expertise in delivering tangible and rapid growth for ecommerce businesses through PPC optimisation.

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